History of Black Friday

Online Shopping is one of the most growing industry. Black Friday is the Friday after Thanksgiving in the United States. The traditional Christmas sales season begins with it. The custom of organizing sales on this day dates back to the 19th century, and the term "Black Friday" appeared in 1966 and was initially used mainly on the East Coast of the United States. As Black Friday become broad, it became a global concert that allowed other part of the world participate and join the movement.

Aveade.com Black Friday 2023

Aveade.com launched it's first Black Friday deal on November 24, 2023 with intentions to celebrate the day and give customers massive discount. Aveade.com Black Friday deal kicked off at 00:00 Midnight with 30% off on selected products in partnership with the marketplace sellers. Aveade.com generated over $6915 (R130 000) from it's marketplace during Black Friday only and saved consumers over $4210 (R80 000) in one day during its first year in participating in Black Friday Deals. Over 3000 customers visited Aveade.com on Black Friday. Aveade did not promote or have a media cover to announce its Black Friday not even on social media or even a social media post.

The strategy used in Aveade.com's success is known by few e-commerce marketplace players who dominated the online space before Aveade.com was born. Aveade.com's Black Friday is all about thanksgiving and giving consumers discount to demonstrate gratitude and love towards consumers. Black Friday at Aveade.com is about the love and support Aveade.com continues to receive from it's customers and businesses relying on the Aveade.com to reach customers.